Objectives are needed in every area where performance and results directly and vitally affect the survival and prosperity of a business
– Peter Drucker
Objectives in a business enterprise enable management to explain, predict, monitor, control and direct activities of organizational components with a view to achieving desired goals. We must have a well-defined objective for anything we do in life. Work is easily planned and progress is easily monitored when we have project objectives. It is also certain that our subordinates will be more effective if they understand and accept the objectives. The first step towards getting somewhere is to decide that we are not going to stay where we are. Therefore, in whatever position we find ourselves, we should determine first our objectives.
While goal could be described as a destination, objective is a measure of the progress that is needed to get to the destination. A goal properly set is half- reached.
Desire is the key to motivation, but it’s a determination and commitment to an unrelenting pursuit of our goal- a commitment to excellence- that will enable us to attain the success we seek. However, our mind is the limit as long as the mind can envision the fact that we can do something, we can do it as long as we really believe 100%. Therefore we have to aspire greatly as anything less than a commitment to excellence become an acceptance to mediocrity.
The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their choosiest field of endeavor.

Perfection is not attainable, but if we chase perfection we can catch excellence

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